About this service
A rose by any other name would smell as sweet. This excerpt from William Shakespeares work reminds us that names have only as much power as we give them but Shakespeare had no knowledge in business and branding.

Brand naming is a magical potion made of an art and technical analysis. It is the reason why you'll never choose Abibas instead of Adidas. A single word holds much more power than you think. It has a significant strategic impact and is an effort well worth pursuing.

Brand naming criteria.

Appearance - How the name looks as a visual signifier, in a logo or an ad?
Distinctiveness - Is it differentiated from its competitors?
Depth - Does it have a layer upon meaning and association?
Energy - Is it full of life? Does it have a potential to carry an ad campaign?
Humanness - A measure of humanness, as opposed to solutions that are clinical.
Positioning - Is it relevant in the context of the service offered or industry served?
Sound - It will be heard in television, radio and discussed by the people.

How does it work?

Order your preferred package and fill in the questionnaire.
Get the brand names, domain names, social media handles and slogan